New Delhi: FMCG firm Dabur India today said it has roped in Bollywood actor Priyanka Chopra as the brand ambassador for its new look Dabur Amla Hair Oil.

Dabur Amla Hair Oil’s new identity now has Priyanka Chopra’s face on the front label, making this over 60-year-old brand more contemporary and relevant in consonance with today’s lifestyle, Dabur India said in a statement.